Dec 23, 2021
Beauty Pro to CEO
with Amanda Licano
Here are three reasons why you should listen to the full
episode:
Be inspired by Amanda’s mindset shift around money and success that
set her on her journey in entrepreneurship.
Hear how Amanda’s passion for lifting up other women has opened
doors to her own success.
Discover Amanda’s effective strategy of consistent action and
discipline on social media.
Resources:
My first book, Relationship Ready: How I Stopped Fucking Randos and
Started Cupcaking My Soulmate, is available
on Amazon and Audible. Grab your copy
now!
Subscribe to my mailing list on my website.
Visit my website to learn about my coaching
programs.
Visit
Amanda’s website┃Instagram┃Facebook┃YouTube
Check out Amanda’s program Beauty Pro to CEO
Episode Highlights
More Money More Problems
Amanda grew up with the mindset that more money meant more
problems. At the time, she wanted a simple and joyous
life.
Amanda’s story around money and success shifted when she became a
mother.
She knew she was meant for more and wanted to create a big and
bright future for her daughters.
From Beauty School to Network Marketing
Amanda went to beauty school right out of high school in order to
earn money to pay for college on her own.
As a hairstylist, she grew her business and marketing skills when
network marketing fell in her lap.
Working as a hairstylist was taking a toll on her health and she
saw network marketing as a greater opportunity and a healthy
choice.
In network marketing, Amanda learned loads of skills and knowledge
that continues to open doors for her as an entrepreneur. She
learned how to create a community, nurture it, bring it value, and,
of course, be consistent.
Common Blocks for Beauty Pros
Creating time and space outside of the work in the salon to build
their business.
Making time to build community on social media.
Getting creative around monetizing their skills and knowledge.
There are so many opportunities and brainstorming and prioritizing
ideas are Amada’s passion.
Tips for Beauty Industry Pros to Monetize
Follow Amanda’s 4 Pillars: Identify your brand. Build
your brand. Market and sell your brand. Teach your
brand.
Build an email list.
Create other streams of income: brand affiliate, earn commissions
to promote or sell other products, create your own product,
etc.
Teach your skills to others.
The Social Media Queen
Amanda's social media presence and content is gorgeous and she
admits that she feels like she’s just trying to keep up with
everyone else.
Her biggest tip is to get good at repurposing your
content.
“Don’t get overwhelmed--just post, it doesn’t have to be
perfect. The most important part is the value you’re
offering.”
Daily Method of Operation (DMO)
Create a live, reel, and post each day.
Create 5-10 stories.
Respond or react to comments.
Reach out to 10 new people a day.
Reach out to 10 of my followers a day.
Weekly email to her email list.
Film a new YouTube video once a week, even though she posts
bi-weekly, it’s good to have some ready to go.
Early Struggles and Recent Victories
Time management was a struggle early on.
Amanda’s solution was making her business a priority by creating
boundaries around dropping everything to help people that didn’t
value her time or sacrifice.
As a result, she is creating amazing content and products, and
watching her business grow!
About Amanda
Amanda lives in Arizona with her two girls and husband. She
grew up loving doing makeup and hair and the feeling of confidence
and glow it brought her and the women she served. Amanda has
been a licensed cosmetologist since 2009, which was the same year
she met the man that would become her husband. Amanda has
been in the beauty industry for over 12 years and, while she loves
doing hair, her current passion is makeup. She shares that
though she loves NARS, Tarte, and Selena Gomez’ new line called
Rare Beauty, Mary Kay will always be her go-to in
skincare.
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Have any questions? You can contact me through email
(heidi@heidibcoaching.com) or find me
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listening!
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To pursuing our passions and building our businesses,
Heidi B